DIG Coaching Practice is a cognitive engineering and ADHD coaching practice dedicated to helping people understand why they do what they do, why what should work sometimes doesn’t, and helping them understand what works and why. Founded by Jeff Copper, a cognitive engineer, an ADHD and attention coach, and an expert on attention issues, more commonly referred to as Attention Deficit Hyperactivity Disorder or ADD/ADHD. Learn more about his story here.

What does DIG stand for?

The term “DIG” is rooted in a team tradition of resilience. “DIG” stands for “Damn, I’m Good.” Backwards, it’s “Get It Done” (there’s an Aha for you)… a simple reminder to notice success and carry it forward. DIG looks beyond behavior and focuses on cognitive behavior to understand visible behavior to understand the legitimate reason someone does what they do.  Rather than simply prescribing strategies, DIG Coaching seeks to uncover the underlying factors that create friction and engineer the environment to adjust to the individual’s cognitive behavior to fit the task to the individual. This is in contrast to how most focus on conditioning behavior to conform to the task. The idea is to relieve the burden

The heart of DIG Coaching’s work is about objective observation. If the obvious solution isn’t working, chances are you’re attending to the wrong thing.  For example, if behavioral training works, then why are  so many people with ADHD struggling?

Excavating the Aha! Daily

An Aha, or insight, is the sudden comprehension that takes place when you look at something differently.  Insights are the holy grail of problem-solving. DIG Coaching is not about behavioral training or nagging (aka accountability); we are about sharing insights to understand the root cause of the problem and then solve for the problem by empowering you so you don’t have to be held accountable.

That is where the Aha! happens. Not because you have been handed another strategy, but because you finally see something that was there all along.

DIG Coaching is excavating the Aha! daily, because sometimes the breakthrough is not just another answer. It’s finally seeing the question differently.

A Different Kind of Practice

Our mission at DIG Coaching Practice is to use our insights to enable you to achieve what you are capable of by helping you unlock human potential and resilience through education, awareness, and coaching of attention to control it intentionally. We offer an extensive list of education, services, and more throughout our website. When ready, contact us with any questions or to get started with a service we offer, click here to fill out our form or call Jeff directly at 762-233-2343!